At first glance, it may not make much sense as to why athletes chose to endorse underwear brands, or rather why we should even trust their advice on the matter. From MJ and his lucrative Hanes partnership that goes back more than 25 years, to Cristiano Ronaldo launching his own label, CR7 Underwear, just a few short years ago; it seems as if all of the top male athletes across the globe are joining the circus. Yet, shouldn't they just stick with what they know best, performance-based apparel? If...
Kevin Love Plays "Boxers or Briefs" at His SAXX Underwear Capsule Launch
Hypebeast - 7 Feb 2017 22:50
At first glance, it may not make much sense as to why athletes chose to endorse underwear brands, or rather why we should even trust their advice on the matter. From MJ and his lucrative Hanes partnership that goes back more than 25 years, to Cristiano Ronaldo launching his own label, CR7 Underwear, just a few short years ago; it seems as if all of the top male athletes across the globe are joining the circus. Yet, shouldn't they just stick with what they know best, performance-based apparel? If...
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